WORKSHOP FASHION VIDEOGRAPHY AND STORYTELLING W/​​ JULIA VON DER HEIDE

The two-day work­shop will intro­du­ce you to the field of fashion cine­ma­to­gra­phy: What defi­nes fashion? How can we show­ca­se fashion through moving images? Whe­re do we begin if we want to rea­li­ze our own video? Start­ing by wat­ching exem­pla­ry fashion films, dis­cus­sing con­cepts, the neces­sa­ry equip­ment, and the crea­ti­ve ele­ments invol­ved, you will then have the oppor­tu­ni­ty to pro­du­ce your own fashion film. All you need to bring is a clot­hing pie­ce and a came­ra (a pho­ne works as well).

Julia von der Hei­de is a Ger­man pho­to­grapher, video­grapher, and direc­tor spe­cia­li­zing in fashion and por­trai­tu­re based in Ber­lin and Paris. She stu­di­ed com­mu­ni­ca­ti­on design, with a focus on pho­to­gra­phy at the Uni­ver­si­ty of Appli­ed Sci­ence and Arts in Dort­mund and at the WDKA in Rot­ter­dam, the Net­her­lands and work­ed with Nan Gol­din for a year. Over the past few years, she has del­ved into the inter­sec­tion of film and pho­to­gra­phy in fashion, pro­du­cing fashion edi­to­ri­als that blend film stills and pho­to­graphs, as well as trans­forming print maga­zi­nes into moving images. From con­cep­tua­liza­ti­on and direc­tion to pro­duc­tion and editing, Julia explo­res every aspect of crea­ting short films whe­re sto­ries are expres­sed through fashion and sty­ling.

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