NEXT WAVE

a 9-month professional training programme focussed on 21st-century film markets: sales, distribution, curatorship, marketing and audience engagement

NEXT WAVE is a 9-month professional training programme focused on the cinephilia of the future and the development of international film markets: How can film sales, distribution and traditional exhibition models next to streaming and festivals respond to the challenges of the film markets in the 21st century?

Who is this programme for? NEXT WAVE is designed for professionals from the areas of sales, distribution, exhibition, festivals and marketing with a working experience of 3-5 years, who are willing to gain in-depth knowledge of the industry, build a professional network and develop their own strategies for future film markets.

NEXT WAVE’s goal is to train participants in the essential skills required to master the current infrastructure, as well as the mindsets needed to build viable new business models for future sales and distribution. The programme wants to encourage the participants to create new marketing and communication methods and develop original audience engagement strategies. Participants will gain business knowledge, practical expertise, strategic skills and international networks. The programme aims to disrupt the professional silos and current educational patterns. A powerful component of NEXT WAVE is bringing together established industries and tech/start-up firms to spark innovation.

To date, there has been no post-graduate level programme bringing together the professionals who will reinvigorate sales, festivals, marketing, programming and audience development in the European landscape and beyond. NEXT WAVE aims to fill that gap, responding to the rapid transformation of audio-visual markets in the digital age.

Rebecca Heiler

Next Wave - Project Coordinator