an international film & design conference including a design competition as well as international guests & panels on june 18th – 19th 2021

Graphic design plays a crucial role in communicating film to an audience. HOW TO TARGET THE EYE is the first European summit primarily focusing on film visual communication, aiming to discuss the state of the art of film graphics in the real world, the ‘digisphere’ and in between.

The 2021 inaugural edition invites leading designers and film industry professionals from all over the world to talk about their work and discuss the role of film design. The two-days-programme will take place on June 18th and 19th, 2021. Various panels and talks explore past, present and future film communication, including a special tribute to the memory of Hans Hillmann’s groundbreaking film design work and a Film & Design Competition.

The programme will take place as an online event. The entire programme will be available to the audience free of charge, upon registration.

This summit was created by Deutsche Film- und Fernsehakademie Berlin (DFFB) and the NEXT WAVE programme participants.

For schedule and registration, please follow this link: Don’t miss out on this one!

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